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Improve your strategy and fundraising with the latest research on the psychology of charitable giving

Welcome to Donor Psychology

Dr Cassandra Chapman

Feb 6, 2023

1 min read

Updated: Apr 5, 2023

Welcome! This is just a short introduction to who I am (Dr Cassandra Chapman), what our YouTube channel @donorpsych is all about, and how to get in touch.

https://www.youtube.com/watch?v=TUWp2IBa27Q&ab_channel=DonorPsychology

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F2F fundraising: Getting face-to-face with the evidence

How people give: Segmenting donors based on channel preferences

Dr Cassandra Chapman in front of a brick wall

Which fundraising incentive offers work and which may backfire?

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