Aakash Thottam
What motivates people to give to YOUR charity?
Aakash Thottam shares his new research on the self- and other-oriented motives underlying preferences for different types of charities.
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Improve your strategy and fundraising with the latest research on the psychology of charitable giving
Insights
Dip your toes into donor psychology research with these quick reads and short videos to help you take your fundraising to the next level
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