Insights

Dip your toes into donor psychology research with these quick reads and short videos to help you take your fundraising to the next level

What motivates people to give to YOUR charity?

Should your campaign focus more on alignment with your donor's values or the plight of beneficiaries?

It depends on your charity context.

Learn More

Harnessing the power of identification in fundraising

To enhance their effectiveness, nonprofit fundraisers may wish to harness the power of identification.

Video

Dr Cassandra Chapman

Feb 26

How does the media influence disaster giving?

Dr Cassandra Chapman shares learnings on the media coverage of natural disasters and implications for fundraising success.

Donor psychology

Dr Cassandra Chapman

Jan 19

Prosocial motives: Helping with the Heart, the Head, by the Book, or through the Binoculars

Arvid Erlandsson summarizes a recently published review article proposing a new typology for understanding prosocial motives.

Donor psychology

Dr Cassandra Chapman

Dec 12, 2024

What motivates people to give to YOUR charity?

Aakash Thottam shares his new research on the self- and other-oriented motives underlying preferences for different types of charities.

Donor psychology

Aakash Thottam

Jun 12, 2024

How can we maximize fundraising via crowdfunding?

Dr. Claire van Teunenbroek discusses her SQuaRe model, a model which can assist fundraisers in crowdfunding.

Fundraising

Dr Claire van Teunenbroek

Feb 6, 2024

Understanding public thinking about nonprofits

For the Better Thinking podcast, Nesh Nikolic interviews Dr Cassandra Chapman about fundraising, the psychology of giving, and why you...

Fundraising

Dr Cassandra Chapman

Apr 5, 2023

Scandal: The erosion and rebuilding of trust in nonprofits

In this webinar for University of Queensland’s Trust, Ethics, and Governance Alliance, Dr Chapman talks about the causes and consequences...

Nonprofit scandals

Dr Cassandra Chapman

Apr 5, 2023

From the Charitable Triad to the Champion Effect

As part of Catalyst Management’s Philanthrocrat webinar series, Dr Cassandra Chapman will take you on a whirlwind (20-minute) tour of the...

Donor psychology

Dr Cassandra Chapman

Feb 6, 2023

Rage donations: Do people give because of anger?

Have you heard of rage donations? Do people sometimes give to charity because of anger? Can you harness donor rage in your fundraising?...

Donor psychology

Dr Cassandra Chapman

Feb 6, 2023

Welcome to Donor Psychology

Welcome! This is just a short introduction to who I am (Dr Cassandra Chapman), what our YouTube channel @donorpsych is all about, and how...

Donor psychology

Dr Cassandra Chapman

Feb 6, 2023