Improve your strategy and fundraising with the latest research on the psychology of charitable giving
Insights
Dip your toes into donor psychology research with these quick reads and short videos to help you take your fundraising to the next level
What motivates people to give to YOUR charity?
Should your campaign focus more on alignment with your donor's values or the plight of beneficiaries?
It depends on your charity context.
Prosocial motives: Helping with the Heart, the Head, by the Book, or through the Binoculars
Feeling like it's yours: How we can apply psychological ownership to blood donation
What motivates people to give to YOUR charity?
Understanding public thinking about nonprofits
The psychology of giving
Making sense of the complex act of giving
From the Charitable Triad to the Champion Effect
Are charitable people universally generous?
Rage donations: Do people give because of anger?
Welcome to Donor Psychology
How do identities influence charity preferences?