Insights

Dip your toes into donor psychology research with these quick reads and short videos to help you take your fundraising to the next level

What motivates people to give to YOUR charity?

Should your campaign focus more on alignment with your donor's values or the plight of beneficiaries?

It depends on your charity context.

Learn More

Feeling like it's yours: How we can apply psychological ownership to blood donation

Abigail Edwards

Aug 5

Donor psychology

Feeling like it's yours: How we can apply psychological ownership to blood donation

We delve into how blood donors form psychological ownership and how this can motivate future donations.

What motivates people to give to YOUR charity?

Aakash Thottam

Jun 12

Video

What motivates people to give to YOUR charity?

Aakash Thottam shares his new research on the self- and other-oriented motives underlying preferences for different types of charities.

Understanding public thinking about nonprofits

Dr Cassandra Chapman

Apr 5, 2023

Fundraising

Understanding public thinking about nonprofits

For the Better Thinking podcast, Nesh Nikolic interviews Dr Cassandra Chapman about fundraising, the psychology of giving, and why you...

Dr Cassandra Chapman

Apr 5, 2023

Donor psychology

The psychology of giving

Sana Qadar interviews Dr Cassandra Chapman and Charlie Bresler (Co-Founder of The Life You Can Say) for ABC Radio National’s “All in the...

Making sense of the complex act of giving

Dr Cassandra Chapman

Feb 6, 2023

Donor psychology

Making sense of the complex act of giving

On the Philanthropy Australia podcast, Dr Cassandra Chapman talks about what drives people to give. [36 minutes]

From the Charitable Triad to the Champion Effect

Dr Cassandra Chapman

Feb 6, 2023

Donor psychology

From the Charitable Triad to the Champion Effect

As part of Catalyst Management’s Philanthrocrat webinar series, Dr Cassandra Chapman will take you on a whirlwind (20-minute) tour of the...

Are charitable people universally generous?

Dr Cassandra Chapman

Feb 6, 2023

Donor psychology

Are charitable people universally generous?

Who is most likely to give to charity? If you ask a professional fundraiser, they will probably tell you their best prospects are women,...

Rage donations: Do people give because of anger?

Dr Cassandra Chapman

Feb 6, 2023

Donor psychology

Rage donations: Do people give because of anger?

Have you heard of rage donations? Do people sometimes give to charity because of anger? Can you harness donor rage in your fundraising?...

Dr Cassandra Chapman

Feb 6, 2023

Donor psychology

Welcome to Donor Psychology

Welcome! This is just a short introduction to who I am (Dr Cassandra Chapman), what our YouTube channel @donorpsych is all about, and how...

How do identities influence charity preferences?

Dr Cassandra Chapman

Jan 27, 2023

Donor psychology

How do identities influence charity preferences?

Which charity is most important to you? Why? These are the questions we asked 1,849 people in 117 countries. We analysed their responses...