Here’s what donors say guides their ethical compass

Ethical fundraising starts with listening: Here’s what donors say really matters

Insights

Actionable insight for time-poor fundraisers

Collaborate

Meet and connect with the donor psychology researchers

In Depth Research

Take a deeper dive into the research

Dr Cassandra Chapman

Learn more about the principal researcher and what’s coming next

Latest insights

In this video, Dr Tine Faseur and Dr Tine De Bock talk about their research on what individual donors consider to be ethical fundraising.

Not listening to a major donor is like having a bad date – you’re unlikely to build a successful relationship

To enhance their effectiveness, nonprofit fundraisers may wish to harness the power of identification.