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Improve your strategy and fundraising with the latest research on the psychology of charitable giving
Insights
Dip your toes into donor psychology research with these quick reads and short videos to help you take your fundraising to the next level

What motivates people to give to YOUR charity?
Should your campaign focus more on alignment with your donor's values or the plight of beneficiaries?
It depends on your charity context.


Dr Cassandra Chapman
Jan 19
How does the media influence disaster giving?
Dr Cassandra Chapman shares learnings on the media coverage of natural disasters and implications for fundraising success.


Dr Cassandra Chapman
Dec 12, 2024
Prosocial motives: Helping with the Heart, the Head, by the Book, or through the Binoculars
Arvid Erlandsson summarizes a recently published review article proposing a new typology for understanding prosocial motives.

Abigail Edwards
Aug 5, 2024
Feeling like it's yours: How we can apply psychological ownership to blood donation
We delve into how blood donors form psychological ownership and how this can motivate future donations.

Aakash Thottam
Jun 12, 2024
What motivates people to give to YOUR charity?
Aakash Thottam shares his new research on the self- and other-oriented motives underlying preferences for different types of charities.


Aakash Thottam
Jun 6, 2024
Recruitment at what cost? The impact of mass market interpersonal fundraising
Face-to-face fundraising is common in many countries but do such donors become committed supporters who are valuable in the longer term?


Dr Claire van Teunenbroek
Feb 6, 2024
How can we maximize fundraising via crowdfunding?
Dr. Claire van Teunenbroek discusses her SQuaRe model, a model which can assist fundraisers in crowdfunding.


Dr Cassandra Chapman
Apr 17, 2023
How do social norms influence charity preferences?
Social norms are perceptions of what other people typically do. It is well established that perceived norms affect whether people give to...


Dr Cassandra Chapman
Apr 5, 2023
Understanding public thinking about nonprofits
For the Better Thinking podcast, Nesh Nikolic interviews Dr Cassandra Chapman about fundraising, the psychology of giving, and why you...


Dr Cassandra Chapman
Apr 5, 2023
Scandal: The erosion and rebuilding of trust in nonprofits
In this webinar for University of Queensland’s Trust, Ethics, and Governance Alliance, Dr Chapman talks about the causes and consequences...


Dr Cassandra Chapman
Apr 5, 2023
The psychology of giving
Sana Qadar interviews Dr Cassandra Chapman and Charlie Bresler (Co-Founder of The Life You Can Say) for ABC Radio National’s “All in the...


Dr Cassandra Chapman
Feb 6, 2023
Making sense of the complex act of giving
On the Philanthropy Australia podcast, Dr Cassandra Chapman talks about what drives people to give. [36 minutes]


Dr Cassandra Chapman
Feb 6, 2023
From the Charitable Triad to the Champion Effect
As part of Catalyst Management’s Philanthrocrat webinar series, Dr Cassandra Chapman will take you on a whirlwind (20-minute) tour of the...


Dr Cassandra Chapman
Feb 6, 2023
Are charitable people universally generous?
Who is most likely to give to charity? If you ask a professional fundraiser, they will probably tell you their best prospects are women,...


Dr Cassandra Chapman
Feb 6, 2023
Is there a crisis of trust in nonprofits?
Unless you’ve been living under a rock, you’ve probably heard that there is a crisis of confidence in the charity sector. In recent years...


Dr Cassandra Chapman
Feb 6, 2023
Rage donations: Do people give because of anger?
Have you heard of rage donations? Do people sometimes give to charity because of anger? Can you harness donor rage in your fundraising?...


Dr Cassandra Chapman
Feb 6, 2023
Welcome to Donor Psychology
Welcome! This is just a short introduction to who I am (Dr Cassandra Chapman), what our YouTube channel @donorpsych is all about, and how...

Dr Cassandra Chapman
Jan 27, 2023
How do identities influence charity preferences?
Which charity is most important to you? Why? These are the questions we asked 1,849 people in 117 countries. We analysed their responses...
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