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  • Writer's pictureAakash Thottam

What motivates people to give to YOUR charity?



Aakash Thottam shares his new research on the self- and other-oriented motives underlying preferences for different types of charities. Should your campaigns focus more on alignment with your donor's values or identities, or rather on the plight of beneficiaries? It depends which type of charity you work for! Aakash talks you through his findings and offers some recommendations for your fundraising.

 

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