Are people universally generous?

We consider the motivations underlying people’s choice of which nonprofits to support (and which to neglect).

Insights

Actionable insight for time-poor fundraisers

Collaborate

Meet and connect with the donor psychology researchers

In Depth Research

Take a deeper dive into the research

Dr Cassandra Chapman

Learn more about the principal researcher and what’s coming next

Latest insights

How can we maximize fundraising via crowdfunding?

Dr. Claire van Teunenbroek discusses her SQuaRe model, a model which can assist fundraisers in crowdfunding.

How do social norms influence charity preferences?

Social norms are perceptions of what other people typically do. It is well established that perceived norms affect whether people give to...

Understanding public thinking about nonprofits

For the Better Thinking podcast, Nesh Nikolic interviews Dr Cassandra Chapman about fundraising, the psychology of giving, and why you...