Insights

Dip your toes into donor psychology research with these quick reads and short videos to help you take your fundraising to the next level

What motivates people to give to YOUR charity?

Should your campaign focus more on alignment with your donor's values or the plight of beneficiaries?

It depends on your charity context.

Aakash Thottam

Recruitment at what cost? The impact of mass market interpersonal fundraising

Face-to-face fundraising is common in many countries but do such donors become committed supporters who are valuable in the longer term?

Dr Claire van Teunenbroek

How can we maximize fundraising via crowdfunding?

Dr. Claire van Teunenbroek discusses her SQuaRe model, a model which can assist fundraisers in crowdfunding.

Dr Cassandra Chapman

How do social norms influence charity preferences?

Social norms are perceptions of what other people typically do. It is well established that perceived norms affect whether people give to...

Dr Cassandra Chapman

Understanding public thinking about nonprofits

For the Better Thinking podcast, Nesh Nikolic interviews Dr Cassandra Chapman about fundraising, the psychology of giving, and why you...

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