Insights

Dip your toes into donor psychology research with these quick reads and short videos to help you take your fundraising to the next level

What motivates people to give to YOUR charity?

Should your campaign focus more on alignment with your donor's values or the plight of beneficiaries?

It depends on your charity context.

Abigail Edwards

Aug 5

Feeling like it's yours: How we can apply psychological ownership to blood donation

We delve into how blood donors form psychological ownership and how this can motivate future donations.