Beyond the ask: What makes fundraising ethical to donors?

In this video, Dr Tine Faseur and Dr Tine De Bock talk about their research on what individual donors consider to be ethical fundraising. Based on in-depth interviews with 52 donors, they highlight seven key drivers that shape how donors evaluate fundraising practices. The video offers practical takeaways for fundraisers who want to build stronger, more ethically grounded relationships with their supporters. 

Read the full article:  Faseur, T., De Bock, T., & Timmermans, G. (2025). Fundraising Ethics: Toward an In-Depth Understanding of Individual Donors’ Perceptions. Nonprofit And Voluntary Sector Quarterly, 08997640251314376.