From the Charitable Triad to the Champion Effect
- Dr Cassandra Chapman
- Feb 6, 2023
- 1 min read
Updated: Apr 5, 2023
As part of Catalyst Management’s Philanthrocrat webinar series, Dr Cassandra Chapman will take you on a whirlwind (20-minute) tour of the psychology of giving, including:
Charitable Triad Theory: How donors, beneficiaries, and fundraisers all influence donations
Donor motivations: Which motivations are most important for giving (to different causes)
Identity and giving: How identities and social norms influence people’s charity preferences
Localised prosociality: How donors collate their charity portfolios around geographic concerns
Rage donations: Giving as a form of collective action
The Champion Effect: How fundraisers drive success in peer-to-peer campaigns [28 minutes plus general Q&A]