Insights

Dip your toes into donor psychology research with these quick reads and short videos to help you take your fundraising to the next level

What motivates people to give to YOUR charity?

Should your campaign focus more on alignment with your donor's values or the plight of beneficiaries?

It depends on your charity context.

Aakash Thottam

Jun 6, 2024

Recruitment at what cost? The impact of mass market interpersonal fundraising

Face-to-face fundraising is common in many countries but do such donors become committed supporters who are valuable in the longer term?

Dr Claire van Teunenbroek

Feb 6, 2024

Dr. Claire van Teunenbroek discusses her SQuaRe model, a model which can assist fundraisers in crowdfunding.

Dr Cassandra Chapman

Apr 17, 2023

Social norms are perceptions of what other people typically do. It is well established that perceived norms affect whether people give to...

Dr Cassandra Chapman

Apr 5, 2023

For the Better Thinking podcast, Nesh Nikolic interviews Dr Cassandra Chapman about fundraising, the psychology of giving, and why you...

Dr Cassandra Chapman

Feb 6, 2023

On the Philanthropy Australia podcast, Dr Cassandra Chapman talks about what drives people to give. [36 minutes]

Dr Cassandra Chapman

Feb 6, 2023

As part of Catalyst Management’s Philanthrocrat webinar series, Dr Cassandra Chapman will take you on a whirlwind (20-minute) tour of the...

Dr Cassandra Chapman

Jan 27, 2023

Which charity is most important to you? Why? These are the questions we asked 1,849 people in 117 countries. We analysed their responses...