Listen the gift: How active listening can improve your relationships with major donors

Have you ever had a conversation that you thought was great? It’s probably because you felt the person you were talking to made you feel heard and understood. The same concept applies to donor relationships. In this short video, Dr Tanya Drollinger talks us through her latest research on the importance of listening and empathy in building successful relationships with major donors.

Drollinger, T., & Simpson, B. (2025). Active Empathetic Listening a Process View in Developing Relationships Between Fundraisers and Major Donors. International Journal of Listening, 1-11. https://doi.org/10.1080/10904018.2025.2450300