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Holding Plant

What motivates people to give to YOUR charity?

Should your campaign focus more on alignment with your donor's values or the plight of beneficiaries?

It depends on your charity context.



Actionable insight for time-poor fundraisers

Group Discussion


Meet and connect with the donor psychology researchers

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In Depth Research

Take a deeper dive into the research

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Dr Cassandra Chapman

Learn more about the principal researcher and what’s coming next

Latest insights

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