What motivates people to give to YOUR charity?

Should your campaign focus more on alignment with your donor's values or the plight of beneficiaries?

It depends on your charity context.

Insights

Actionable insight for time-poor fundraisers

Collaborate

Meet and connect with the donor psychology researchers

In Depth Research

Take a deeper dive into the research

Dr Cassandra Chapman

Learn more about the principal researcher and what’s coming next

Latest insights

Prosocial motives: Helping with the Heart, the Head, by the Book, or through the Binoculars

Arvid Erlandsson summarizes a recently published review article proposing a new typology for understanding prosocial motives.

Feeling like it's yours: How we can apply psychological ownership to blood donation

We delve into how blood donors form psychological ownership and how this can motivate future donations.

What motivates people to give to YOUR charity?

Aakash Thottam shares his new research on the self- and other-oriented motives underlying preferences for different types of charities.