Leveraging identification in fundraising

New research on how identification with other donors, beneficiaries, and fundraisers can be harnessed to improve fundraising campaigns.

Insights

Actionable insight for time-poor fundraisers

Collaborate

Meet and connect with the donor psychology researchers

In Depth Research

Take a deeper dive into the research

Dr Cassandra Chapman

Learn more about the principal researcher and what’s coming next

Latest insights

To enhance their effectiveness, nonprofit fundraisers may wish to harness the power of identification.

Dr Cassandra Chapman shares learnings on the media coverage of natural disasters and implications for fundraising success.

Arvid Erlandsson summarizes a recently published review article proposing a new typology for understanding prosocial motives.